How charities use online crowdfunding part one

Charities can create a diverse fundraising mix to collect donations through a range of methods and tools available through mycause. The days of shaking tin cans for coins are numbered, with charities needing to embrace new innovative ways of raising funds to remain front and centre for potential donors.

Launch your own charity fundraising campaign
If there is something your charity desperately needs, such as funding for a new program, then you can create a mycause charity fundraising campaign. These fundraising campaigns are completely online, with all funds processed. Each donation is immediately receipted to donors' nominated email addresses. 

Have annual charity appeals
Annual charity appeals are often one of the biggest events for a charity within their yearly marketing calendar. As such, charities are often looking for ways to streamline the giving process and make it subtle yet effective. One great way to manage the donations without having to physically handle any petty cash is by organising a mycause charity appeal page. Charities are able to launch branded appeals through mycause, with charity banners, logos and official colours all incorporated into the design. Charities can encourage donors to contribute a small amount and quantify it by explaining what that set amount will be able to purchase or achieve for the charity's beneficiaries. 

Encourage your main supporters to become regular donors
Regular giving is a great way for philanthropists to support their favourite charities with the click of a button. Donors are able to pre-selected an amount that they wish to give their nominated charity at weekly, fortnightly, monthly or annual intervals. The donations are tax deductible and donors are able to track the transactions through their mycause myaccount. Regular giving provides ongoing support and peace of mind for a charity, ensuring that the charity has a consistent revenue stream. 

Host your own charity event

The mycause event platform puts charities in the driver’s seat, giving them the ability to create and control their branded event from the ground up. Charity events can be created with official charity colours and branding, with a host of event features and tools at your disposal. Charities are also able to connect and communicate directly to event participants with customisable emails, letting them know of any event changes or last-minute updates. Participants are able to register, fundraise and purchase merchandise through the event page as individuals, groups or teams. 

There is a plethora of online fundraising options available to charities through mycause! Please view our blog on how charities have successfully used online fundraising to activate donors or contact us on 1300 885 157 and talk to one of our Account Managers today.