BUILDING A DIGITAL CAMPAIGN WITH ONLINE CROWDFUNDING
About This Event
Crowdfunding campaigns can achieve success beyond money, it's changing the creative funding landscape for entrepreneurs, media-makers, designers, startups, and tech visionaries. In this class presented by mycause, you’ll learn a campaign approach that integrates with your wider digital marketing efforts.
Whether you’re a startup, social entrepreneur, non-profit leader, activist, designer, or creative media maker, this class will help you figure out if your project is crowdfundable and show you how to develop your project, idea, or app for success. Whether you’re getting ready to launch or just want to learn more, this class will get you up to speed.
Takeaways
- Learn how to create an online culture to support your campaign
- Find out the key factors for crowdfunding success
- Know how to avoid the top crowdfunding fails
- Go deep in analysis of successful campaigns and case studies
- Learn ways to integrate your crowdfunding campaign with other marketing efforts such as social media
About the Instructor
When Tania Burstin introduced the concept of online fundraising to the Australian market back in 2007, it was the first donation platform of its kind ever seen in the country.
“After years of volunteering my time for various charitable organisations, I realised the complexity and inefficiency of ‘cash-in-hand’ fundraising, which inspired me to find a solution.”
Seven years later, mycause is now an award winning crowdfunding platform for personal and charitable causes, helping raise more than $35 million through its network of 129,000 members.
Tania is the driving force behind the brand and is passionate about her bike, her family, her business and great food and travel … (in that order).
mycause is Australia's premier online fundraising & crowdfunding site for causes where people can raise money for charities, projects or people that matter to them. Founded in 2007 mycause is fully Australian owned and provides a complete product suite of donation and fundraising products to over 1800 charity partners as well as an innovative crowdfunding platform for the public to raise money for causes that matter to them.
About General Assembly
At General Assembly, we are creating a global community of individuals empowered to pursue work they love, by offering full-time immersive programs, long-form courses, and classes and workshops on the most relevant skills of the 21st century – from web development and user experience design, to business fundamentals, to data science, to product management and digital marketing.
Established in early 2011 as an innovative community in New York City for entrepreneurs and startup companies, General Assembly is an educational institution that transforms thinkers into creators through education in technology, business and design at fourteen campuses across four continents.
