impact would like to give every woman in hiding a [new] purse with a SIM card.

Why the purse?
Because... well, what woman wouldn't appreciate receiving a lovely new purse?

Why the SIM card?
The petty reason is that there is a superstition that one should never give an empty purse.
The serious reason, though, is that this will enable the woman to have a new phone number, secure from her perpetrator. so that he not be able to call or text her to further harass or threaten her and will not be able to track her. location either. This is VERY important. This new SIM card will add a further level of safety and security for the woman and her children.