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November 20 2023

Radio Show Runs Annual Appeal for Backpacks 4 VIC Kids



The Christian O'Connell Show has launched its annual appeal for 'Backpacks 4 VIC Kids', aiming to bring festive joy to over 5,000 vulnerable children in Melbourne this Christmas. The initiative, spearheaded by the popular radio host, seeks to provide Christmas presents to children who have been placed in care for their safety and wellbeing.


Sally Beard from Backpacks 4 Vic Kids, a small yet impactful charity, reached out to Christian O'Connell from Gold104.3 , revealing the heartbreaking reality faced by thousands of children in the region. The charity, which has been supported by the show and its listeners over the years, has successfully raised over $300,000 in the past. However, current resources have depleted, and the charity faces unprecedented demands this year.


The economic challenges following lockdowns, rising interest rates, and the increased cost of living have severely impacted many families, leaving charities like Backpacks 4 Vic Kids struggling to meet the growing needs. O'Connell in his message emphasised the importance of community support during these trying times, stating, "Christmas is a time for families, and these kids have already suffered so much. Let's at least give them a gift under the tree to show them they matter and people care."


The show urges people to contribute to this cause, highlighting that even small donations can make a significant difference in a child's life. Donors are encouraged to leave their names with their contributions to receive personal thanks from O'Connell on-air, though anonymous donations are also appreciated.


O'Connell's message is clear: "How we look after those who’ve fallen on hard times is how we should be judged as a society and community. Help the scared, in-need children of Melbourne this Christmas."


Donations can be made through here, with every contribution bringing a glimmer of hope and joy to a child in need this festive season.