March 02 2016
Your Need-To-Know Guide to Getting Social
RAISE MORE MONEY - REACH MORE PEOPLE BY SOCIAL MEDIA SHARES.
We know not everyone sits on Facebook all day and all the new technology can get a little overwhelming if you're not involved in it every day like us, so we've put together a little guide for you.
WHICH SOCIAL MEDIA CHANNEL IS RIGHT FOR YOU?
There are a range of social media channels available to web users. Sometimes you might want to focus your efforts on one particular social channel, or you might end up mixing your efforts across multiple platforms. Before you launch your cause on social media, you should always ask yourself the following questions:
- With which channel or platform are you most comfortable?
- On what platforms do you have the highest amount of friends/followers?
- How much time will you allocate to work on your social media campaign?
- Will you use videos, text, clips, images or just short messages/updates?
The biggest rule with social media is to SHARE, SHARE, SHARE and don't forget to ALWAYS include the link to your fundraising page!
When you post, use a mix of informative posts with facts and updates, or call to action posts, asking for donations and support.
Repeat your posts every week. There is so much content being posted every day your posts will likely get buried unless you re-post regularly.
You are probably already familiar with personal Facebook profiles, where you add friends, share photos and comment on status updates. This is where you share your cause with all your facebook friends and connections.
In addition to a personal page, Facebook also offers you the opportunity to create a page for your cause where you can invite people to “Like” your page or join a group, which you can set as public or private.
Once they’ve liked your page or joined your group, they’ll see your latest updates in their news feed.
Remember that your aim on Facebook (and all social media) is to foster relationships with your supporters. Make sure that your updates either entertain them or provide them with value. Facebook allows you to upload text, video, images and share other pages’ content too.
Facebook has a special algorithm that hides posts that seem uninteresting to people, so make sure that the content is engaging enough for people to interact with it to ensure you content is featured in people's’ newsfeeds.
Twitter is described as a microblogging platform, best known for its 140 character limit. You can use Twitter to keep up with the latest developments in fundraising and to monitor what supporters are interested in. With Twitter, you’ll be sharing information in bite size portions so it’s important to be concise, while providing as much information as possible in a sentence or two.
Twitter is good for connecting with like-minded people, or for keeping up on the absolute latest news in a particular area.
Your tweets will be visible in three ways:
- People who are interested in what you, personally, have to say (your followers).
- People who are interested in a specific topic (through hashtags or Twitter Search).
- Any individual you want to send a specific message to, or you want to ask a question of (using the “@” sign and their Twitter name, e.g. @AdamWeiss).
# Use hashtags in each share post to make your post searchable across social media platforms. A hashtag (a word starting with #) is used on social media to identify and locate posts about a specific topic.
Create a hashtag that is specific to the campaign so it is easily identifiable. Also add the official mycause hashtag #itsMYCAUSE so we can see it, too!
Make sure that your hashtag is short, catchy and easy to remember.
“Please support my cause for Breast Cancer Research #cancercouncil #sharethefeel #itsMYCAUSE”
Instagram is all about sharing photos taken with your mobile device. Of all the social media apps and websites listed in this blog post, Instagram is the easiest to use. Simply download the app to your smartphone, sign up for a free account and start posting photos.
Photos must be square and you can only upload from mobile. You can apply lots of different effects to make your images look creative and engaging. Much like with Twitter, hashtags (#) are used to help broaden the reach of individual posts.
Consider using Instagram to showcase photos of your beneficiary, your event or those participating in your cause.
You can also feature an instagram feed on your Facebook account.
Use the #hashtags described above.
Everyone has heard of YouTube, and almost everyone has used it at this point. Millions of videos are watched every day on the Google-owned site.
It is also worth mentioning that YouTube is the world's second largest search engine, after its parent company Google, which lists YouTube videos with the right keywords in their search results. It is extremely simple to put a YouTube video that is relevant to your cause on your fundraising page by pasting the video link into your page video field.
Video will drastically increase your page’s chances of donation so if you have a video relating to your cause, you should include it on your page.