What are the benefits of crowdfunding?

Crowdfunding is collecting funds for a charity, person or cause that matters most to you. In short, crowdfunding is essentially online fundraising.

The key to any successful crowdfunding campaign is telling a detailed story, supported by strong photos or video. The text, images and video combined work together to explain why funds are being raised and how the funds will be utilised to support the chosen cause.

Rather than gathering small change donations in tins, crowdfunding gives potential donors the ability to contribute to your cause at the click of a button. An integrated online crowdfunding campaign is the best practice to achieve maximum reach and engagement for your appeal.

Crowdfunding is more than just an online payment gateway - it has the power to make your fundraising campaign stand out. The ‘donate button’ may be a method for collecting donations online, but it is incredibly limited when it comes to raising funds for a project or campaign.

Some crowdfunding campaign topics include:

• Raising funds for an assistance dog
• Volunteering overseas
• Raising funds for medical equipment
• Raising funds for cancer treatment
• Running to raise funds for charity, and 
• Cutting your hair to raise funds for a person or charity. 

More than a donation button

A ‘donate now’ button simply collects funds and does little to stimulate donations or spread the word about your campaign. Crowdfunding campaigns give you a chance to connect with your potential donors by telling them a story. Clearly explain why you are raising funds and how the funds will be used, with photographs or video to support your story, then share it amongst your contacts to ensure that your crowdfunding campaign is a success.

For additional information on how to create a successful crowdfunding campaign, view our blogs How to use social media to promote your crowdfunding campaign and A quick guide to setting up a great campaign.

Start crowdfunding for your cause now.